Are you part of a generation that has always been advised to “invest in real estate”? Despite certain precautions, that advice still holds true in 2025. In early 2025, the Bank of Canada has been actively cutting key interest rates, which will likely encourage many buyers to take advantage of the opportunity to become homeowners. They will benefit from lower borrowing costs, resulting in a solid return on investment for the new year, even amid a somewhat gloomy economic backdrop.
Beyond that, here’s why real estate investment remains one of the safest and most profitable medium- and long-term strategies.
Investing in real estate: Calm in the storm
In today’s climate of economic, political, and social uncertainty, real estate investment remains a reliable option. Unlike many other types of investments,purchasing property has consistently proven to be an effective way to preserve and grow capital over the long term, even during unfavorable financial conditions.
In Québec, between 2023 and 2024, the median price of single-family homes increased by 7%. Condominiums and small income properties also saw price rises of 4% and 10%, respectively. This growth highlights a dynamic and positive real estate market in the province. While these increases do result in higher costs, declining interest rates may allow households to regain purchasing power, making homeownership more accessible.
Investing in real estate, particularly in rental properties, can generate passive income. This steady cash flow with minimal effort can help alleviate financial stress. Over time, property values tend to increase. If your goal is to resell, you can expect to benefit from a significant profit, assuming the investment is held for several years.
What about tax considerations?
If you own a rental property, you can deduct mortgage interest, property taxes, insurance premiums, maintenance costs, and utilities from your provincial taxes. In Québec, there are also tax credits and incentives available for eco-friendly renovations, accessibility improvements, or repairs in designated areas. Additionally, for those purchasing a second home, remember the principal residence exemption, which allows you to shelter capital gains from taxation when selling your primary residence.
Real estate provides opportunities for diversification, making it an excellent way to balance your investment portfolio with various asset classes.
However, despite the positive outlook for real estate investments, buyers should proceed with caution. To ensure profitability, it is essential to time property purchases wisely while also monitoring other investment opportunities.
Real estate investment: The best solution? Conditions apply
While real estate can be a reliable investment option, it is important to ensure it meets specific criteria to realize its full potential. Diversification is always helpful; however, prioritizing real estate investments requires careful consideration. Other asset classes might provide stronger long-term returns, and historical performance in the Canadian stock market has shown instances where stock indexes haveoutperformed real estate. Additionally, purchasing property involves a timing factor. The profitability of an acquisition largely depends on when it takes place. As previously mentioned, real estate investments tend to yield better returns if you allow several years for growth. If you are looking for a quick resale, it may not be the best strategy in 2025, particularly since inflation remains an unpredictable variable.
In other words, in 2025, investing in real estate once again looks like a solid long-term strategy. To ensure you do it under the best possible conditions, talk to the D’Astous Cloutier Team. They’ll help you fully understand your interests in acquiring property, even in a fluctuating economic context.
Sources:
Groupe Baronello. Tax Benefits: How Real Estate Investment Can Optimize Your Financial Situation, 2024.
Bizeul Immobilier. Investing in Real Estate in 2025: Opportunities and Risks, 2025.
Flash Immobilier. The Real Estate Market in 2025: Positive Outlook and Opportunities to Seize, 2024.
Le Journal de Montréal. A House: A Bad Investment?, 2025.